clinic-growth.Northgate Dental

Nine people asked about treatment. Some will book if someone asks twice.

A dental practice loses more treatment to silence than to price. An enquiry arrives on a Tuesday evening, the desk is with a patient, and by Thursday the person has booked somewhere else. This is the follow-up cadence that runs it: four touches over a week, in the practice's own words, with the value of each enquiry attached so the recovery can be counted.

SimulationThe week, the enquiries and the replies are written for this demonstration, and the cadence engine is real code running in your browser. Nothing is sent to anyone. The production build sends these messages through the practice's own text and WhatsApp accounts, and books into the practice management system.

Recovered by the cadence£00 appointments booked from 9 enquiries
Day1
Due today3
Still in play£13,810
Went quiet0

3 enquiries are due a follow up, worth 13,810 pounds between them. The cadence has booked 0 appointments so far, worth 0 pounds.

New enquiry

9

£13,810

Contacted

0

£0

  • Nothing here.

Replied

0

£0

  • Nothing here.

Booked

0

£0

  • Nothing here.

Lost

0

£0

  • Nothing here.

This enquiry

new

Ruth Ellison

Asked about implant on day 0, from google search. Worth £2,400 if it books.

  1. day 0Text: Same day textDue, not sent yet.
  2. day 1WhatsApp: Next day WhatsAppDue, not sent yet.
  3. day 3Call: Day three callScheduled for later in the week.
  4. day 7Email: Day seven emailScheduled for later in the week.

The cadence

4 touches

What the practice sends, and when. Every message is written out, because the wording is most of whether someone replies.

  • day 0, TextSame day text

    Hi Ruth, thanks for asking about implant at Northgate Dental. Would you like me to send times for a free consultation? Just reply yes.

  • day 1, WhatsAppNext day WhatsApp

    Hi Ruth, it is the team at Northgate Dental. We have consultation slots on Tuesday evening and Saturday morning this week. Shall I hold one for you?

  • day 3, CallDay three call

    Call Ruth. Ask what is holding them back, and offer the two nearest slots. If cost is the worry, mention the payment plan.

  • day 7, EmailDay seven email

    Hi Ruth, one last note from Northgate Dental. Here is a short guide to implant and our prices, and there is no rush. If you would like to come in, reply to this email.

The messages above are filled in with the selected enquiry. On day seven the cadence stops asking: the last touch sends the guide and leaves the door open.

What the demo is showing

The cadence

  • Four touches over a week, each on a channel the patient actually reads.
  • It stops the moment someone books, and stops for good when someone opts out.
  • It is capped at four. A practice that keeps asking turns an enquiry into a complaint.
  • Every touch records what came back, not just that something was sent.

The counting

  • Every enquiry carries the value of the treatment, so the board shows money and not just headcount.
  • Recovered value counts only the appointments that actually booked.
  • The stage is worked out from the history rather than stored, so a card cannot sit in the wrong column.
  • Two of these nine are worth more than the other seven combined, which is why the value matters.